We Get Real Results
Promotions or Public Relations is not necessarily hard to do.
So why do so many companies fail?
It takes a good amount time and consistent effort to see results.
Most companies PR programs fail because no one is willing to commit to the effort year after year.
NSG Consulting gets results because we are extremely persistent and consistent in our efforts. Don’t believe us—ask to talk to some of our current and previous PR / promotional program customers.
Just like every other Marketing tool, Content Development/Writing and Public Relations have gone through some big changes in the past few years. Some of the changes are positive and others produce challenges for those still using traditional public relations methods.
The Good: Today, it doesn’t matter what industry you are in there are so many more opportunities to get writing and trade press attention compared to a decade ago. Not only do you have the traditional media to sent press release to. Now, you can use the writing/ content on your website, in emails to your customers, send them to online bloggers/ publishers, free online PR outlets, social media and more.
Every piece of writing that is posted or shared along with coverage by the industry media earn backlinks, thus improving your search engine optimization efforts.If the link is from a high quality publisher, customer or social media site, it will show up in search results for you company. This can provide potential or current customers with additional evidence you are a trust worthy company because they see your product, service or technical advice often in a variety of media outlets .
The competition for attention for your content and press release is at an all time high. As anyone with a computer and decent email publisher/ blog list can send out content and press releases over and over.
While the increase of sites like Freelancer has made it easier to find marketing help, finding a cost effective technical writer that understands your industry and customer can be difficult.
The turn over in editors and bloggers today is constant . Thus, you must work hard to have a current database of relevant editors. Even if you use costly services PRNewswire, even their list gets old fast, so even though you think you are reaching everyone you are probably not.
Plus, servers at publications block emails they see as spam, this includes press release. This is why it is important to work with a reputable firm that has good contact with editors, ensuring your news gets through.
What sets NSG Consulting Apart?
-We go trade shows with you to meet face to face to meet with vendors, customers and editors to establish a stronger relationship in order to get your content on other websites and in trade publications.
– If your content or press release doesn’t work within the first three days to get attention we figure out why and help you revise the article.
– We don’t charge fees like those large agencies in New York or LA. Even though we cost less— we will get you the results you deserve.
-One client with an annual budget of $35,000 a year received over $1 millions dollars of coverage compare to what it would have cost to advertise for the same amount of space.
We have lots of proof of great results we have earned for our clients that we would be happy share with anyone interested in a PR program: [email protected]. Sample of longer technical piece:Stahlin AWEA paper