How and What Tools to Use for Automated Email Marketing
- October 7, 2019
- Posted by: Chase Gregory
- Category: Advertising, Digital, Email Marketing, Marketing, SEO, Services, Small Business
Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email.
This is in contrast to email blasts that are sent manually to a customer after they just did something with your company/brand, a receipt for example or follow up after a service call.
While automated advertising is growing, email promoting still stays one of the most noteworthy resources a business has available to reach current and potential customers.
The benefit of email marketing automation is that it lets you increase Return on Investment while you’re away! After setting up an email automation, there’s no action needed accept to monitor and make sure everything is working right.
NSG is trained in email marketing and can help consult your business so you can familiarize yourself with the individual platforms and dashboards if needed so you can easily understand the metrics being presented to you.
Below we will discuss some of the more popular Automated Marketing Tools and how to use them to your benefit.
Email Campaign’s for Auto Send-Out
Constant Contact is an extremely useful email-marketing automation tool that has some unique features to take your marketing beyond just the basics. It offers Facebook fan promotion, coupons and deals, and event management. You can also edit emails with the tool, use an autoresponder, and more.
You’ll also get lots of support to use this email marketing automation tool since Constant Contact rates highly for world-class support, extensive online training, and webinars to help you achieve success. Costs can differ depending on the amount of contacts you keep within the platform but monthly plans featuring all the features start at around $50. NSG currently uses Constant Contact to manage collected email addresses and contact information.
HubSpot is an inbound-marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Consistently ranked as one of the top marketing automation tools across a wide range of tasks. One of its top uses involves streamlining email marketing services through the use of automated workflows. Basic pricing is $200 a month for 100 contacts. Content creation tools, content optimization, email marketing, a social media suite, and a marketing analytics dashboard are all included. Everything included in basic exists in pro, plus marketing automation, goal-based nurturing, and custom workflows. You also get Salesforce integration, smart content, attribution reporting, user roles, and A/B testing for emails.
MailChimp is a very popular and helpful tool for your automated email marketing campaign. This tool is perfect for contacting prospects or customers who are vital to your success. Features include email-marketing automation, personalized emails, automated welcome emails, behavioral targeting, engagement monitoring, and more. With this tool, you can have emails sent to your customer based on certain actions within your site. Actions like sign-up date and website activity along with more. The monthly price is very economical, free for up to 2,000 contacts, and plans up to roughly $400 a month depending on how many subscribers you use within the platform. Mailchimp works well with other platforms like WordPress and Shopify because of the technology behind the software, allowing this email platform to be a top seller across the board.
MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. This platform helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. NSG uses MailerLite to store recipient contact information including email addresses, phone numbers, cities and countries as well as track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps design workflows that can include custom email addresses, dates and times. This platforms offers free plans depending on the number of subscribers you have in their database.
WooCommerce is built on WordPress, the software powering more than 34% of the web. WooCommerce positions itself as THE ecommerce platform for WordPress. WooCommerce has tons of features to help you. The platform offers highly customizable themes, automatic tax calculations, enhanced security options, and hundreds of free and paid official extensions. WooCommerce is fully open source and managed on GitHub. Contribute to the software that powers over 2 million active stores and collaborate with fellow developers to build the future of eCommerce.
According to Gartner’s CMO survey, SEO is one of the four digital workhorses that account for 25% of marketing investments. And, by 2023 autonomous marketing systems will issue 55% of multichannel marketing messages based on marketer criteria and real-time consumer behavior, resulting in a predicted 25% increase in response rates. Among these there are many more tools offering similar results and features. Each tool has its benefits and instances where they could help your business, often times a combination of the tools or others is the best recipe for a successful email tunnel, or click campaign.