According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google.
Two of biggest benefits of your profile on Google My Business is the prime real estate it can occupy in search results and you can have a professionally handled business page which builds trust to online views that are looking for a business like yours. Your Google My Business listing makes you stand out with photos and updates like any other social media platform, gives potential clients easy access to your hours of operation, phone number, website link, and directions with a click of a button; all at no cost to you. Your profile also gives customers an inside look at your business by giving insight into your busiest hours as well as review ratings.
Another ability for businesses is to make Posts, somewhat similar to a social post. Posts are a way companies can promote offers, news, events, product updates and announcements. These updates will show up on Google Search and Maps to provide businesses with even more ways to keep in touch with potential customers. Google recommends, that before posting, you consider what you want to encourage customers to do. Do you want to drive customers to visit your bricks and mortar location? Do you want to increase awareness about a sale or special? Do you want to promote a new feature, service or product? Do you want them to see a blog post or new page on your website?
Google does have analytics on these posts to let you know how many views it had as well as how many button/link clicks the post had to date.
Along with the multiple other benefits, Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you in one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing. In the past year Google My Business has added features indicators like online appointments, curb-side pick up and allows searchers to see how well the business is adhering to Covid protocols.
Click to View Google Business Listing
NSG Consulting Inc. specializes in giving companies, big and small, a professional online presence using great photos, videos and trusting content to attract new and keep current customers. We have built a marketing firm that houses experts in Public Relations, Social Media, Search Engine Optimization, Website Development, Amazon Web Services, Online And Offline Advertising, Google Analytics, Email Marketing, Promote Exhibits at Trade Show, Photography and Video. To learn more about how NSG Consulting can help with your social media and more email [email protected] or visit NSG.consulting.
